SOL | State SOL | Employer SOL| Regional
Description
Plans, designs and develops the production of digitally delivered information, promotional content, instructional material and entertainment through online and recorded digital media using static and animated information, text, pictures, video and sound to produce information and entertainment tailored to an intended audience and purpose.
Skill Level 1
Alternative Titles
Digital Media Designer
Interactive Media Designer
Specialisations
Instructional Designer
Skills Assessment Authority VETASSESS | Caveats Group B | VETASSESS-FAQ | Your Career | My Future 
Group: 2324 Graphic and Web Designers, and Illustrators
Description
design information for visual and audio communication, publication and display using print, film, electronic, digital and other forms of visual and audio media.
Tasks
determining the objectives and constraints of the design brief by consulting with clients and stakeholders
undertaking research and analysing functional communication requirements
formulating design concepts for the subject to be communicated
preparing sketches, diagrams, illustrations and layouts to communicate design concepts
negotiating design solutions with clients, management, sales and production staff
selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display
detailing and documenting the selected design for production
supervising or carrying out production in the chosen media
may archive information for future client use
Skill Level
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Requirements for Skills Assessment
This occupation requires a qualification assessed as comparable to the education level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree and in a field highly relevant to the nominated occupation.
In addition to the above, it is essential for applicants to meet the following employment criteria:
- at least one year of post-qualification employment at an appropriate skill level,
- undertaken in the last five years,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
If the qualification is not in a highly relevant field, then the applicant must have:
- three years of post-qualification employment experience at an appropriate skill level,
- undertaken in the last five years,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
This is reduced to two years if there is an additional qualification at least at AQF Diploma level in a highly relevant field.
If employment has occurred before completion of qualification, then five years of highly relevant employment experience are required in addition to at least one year of highly relevant employment at an appropriate skill level in the last five years.
Please note in order to achieve a successful Skills Assessment Outcome, a positive assessment for both qualifications and employment is required.
*If employment is prior to the completion of the qualification at the required level, an applicant must have at least one year of highly relevant employment at an appropriate skill level within the last five years. The remaining five years of pre-qualifying period may be within the last ten years.
A positive assessment of both qualification level and employment duration is required for a positive Skills Assessment outcome.
Qualification
AQF Bachelor degree or higher degree*
Highly relevant major fields of study include:
» Multimedia Design
» Digital Design/Media
» Interactive and Mobile Media
» Graphic Design/Visual Communication/
Communication Design
» Animation
» Digital Learning/Learning Design
» Games Design
» Screen and Media
* This includes qualifications assessed at AQF
Bachelor, Master and Doctoral level.
Employment Information
Multimedia design entails the use of multiple mediums/ visual effects (the use of computers to create animations or graphics) that explain a concept, entertain an audience or excite a consumer target market.
Multimedia designers develop and manipulate graphic images, animations, sound, text and video into consolidated and seamless multimedia applications. They create animation, special effects and interactive media for movies, video games, educational products, websites, videos, mobile technologies and commercials.
Multimedia Designers may work in the following
businesses/organisations:
» Design agencies
» Advertising/Marketing agencies
» Public Relations Firms
» Film/TV/Post-production/Visual effects studios
» Computer games and entertainment companies
» Digital Production Companies
» Government departments
» Sole proprietors
» Contract freelancers
» NGOs
» Businesses that require a dedicated in-house multimedia designer (e.g. tech companies and educational consulting, retail and publishing firms)
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