Designs and composes written material to advertise products and services.
Skill Level 1
Caveats No caveats
Occupations not considered under this ANZSCO code:
Newspaper or Periodical Editor
Journalists and Other Writers nec
Public Relations Professional
These occupations are classified elsewhere in ANZSCO.
Group: 2124 Journalists and Other Writers
Requirements for Skills Assessment
This occupation requires a qualification assessed as comparable to the educational level
of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree, in a
field highly relevant to the nominated occupation. In addition to this, applicants must
have undertaken at least one year of post-qualification employment at an appropriate
skill level in the last five years which is highly relevant to the nominated occupation. If
employment is not post-qualification, then five additional years of highly relevant
employment are required.
If the degree is not in a highly relevant field, three years of employment at an appropriate
skill level completed in the last five years in a field which is highly relevant to the
nominated occupation is required. This is reduced to two years if there is an additional
qualification at least at AQF Diploma level in a highly relevant field.
If employment is not post-qualification, then five additional years of relevant
employment are required. This is in addition to one year of highly relevant employment
within the past five years.
A positive assessment of both qualifications and employment is required for a positive
Skills Assessment Outcome.
AQF Bachelor degree or higher degree*
Highly relevant major fields of study include:
Communication and Media Studies
Other qualifications may be accepted on a case-by-case basis if the subsequent
employment is highly relevant, and the program of study contains sufficient units
related to Copywriting. For example:
Strategy and Campaign Planning
Media Arts and Production
Writing: Professional and Creative
Writing and Editing
Technical Writing; Letter Writing; Poetry Writing; Story Writing; Reporting and
Writing for the Media
*This includes qualifications assessed at AQF Bachelor, Master and Doctoral level.
Highly relevant tasks include, but are not limited to:
determining advertising approach by consulting clients and management,
and studying products to establish principal selling features
writing advertisements for press, radio, television, cinema screens,
billboards, catalogues and shop displays
Additional tasks may include:
defining themes, style and length of copy with clients
presenting ideas and concepts to clients
planning and writing text and headlines for brochures and press releases,
annual reports, documents, speeches and other sales and promotional
may name products, write copy for packaging, and write other sales and
may write scripts for radio and television announcers to provide continuity
assisting Art Directors with ideas for advertising and promotion, often
thinking up names for products and the slogans that appear on the
packaging and other promotional material
Copywriting is about translating ideas using words and language to convince readers to take an
action, for example, to buy a product. It is mainly used in advertisements, sales copy, emails,
print ads, digital ads, brochures, and landing pages.
Copywriters commonly work in the following employment contexts:
Radio and television stations
Advertising departments of retailers
Wholesale and manufacturing firms
Some government departments
Self-employed / freelance
Any business or organisation which has a dedicated Communications department.
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).