Market Research Analyst - ANZSCO 225112

SOL | State SOL | Employer SOL| Regional

Description
Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.

Skill Level 1

Skills Assessment Authority VETASSESS - Caveats Group B & VETASSESS-FAQ | Your Career | My Future

Caveats Caveat 2, Caveat 10

Endorsed Correlations to ASCO Occupations
2221-15 Market Research Analyst

Occupations not considered as highly relevant under this ANZSCO code:
 Marketing Specialist
 Advertising Specialist
 Sales and Marketing Manager
 Organisation and Methods Analyst
 Economist
These occupations are classified elsewhere in ANZSCO.

Group: 2251 Advertising and Marketing Professionals

Requirements for Skills Assessment
This occupation requires a qualification which is assessed as comparable to the
educational level an Australian Qualifications Framework (AQF) Bachelor or higher*.
If the qualification is in a highly relevant field to the occupation, then one year of
highly relevant, post-qualification employment is required. This must be within the
past five years.

If the qualification is not in a highly relevant field, three years of highly relevant,
post-qualification employment is required. This must be within the past five years.
This is reduced to two years if there is an additional qualification at least at AQF
Diploma level in a highly relevant field.

If employment is not post-qualification, then five additional years of relevant
employment are required. This is in addition to one year of highly relevant
employment within the past five years.

*This includes qualifications assessed at AQF Bachelor, Master and Doctoral level.
A positive assessment of both qualifications and employment is required for a
positive Skills Assessment Outcome.

Qualification
AQF Bachelor degree or higher*
Highly relevant major fields of study include:
 Marketing
 Business
 Statistics
 Social Research
*This includes qualifications assessed at AQF Bachelor, Master and Doctoral level.

Employment
Pre-qualification employment can be considered for this occupation.
Highly relevant tasks include, but are not limited to:
 analysing data regarding consumer patterns and preferences
 interpreting and predicting current and future consumer trends
 researching potential demand and market characteristics for new goods and
services and collecting and analysing data and other statistical information
Additional tasks may include:
 meeting with clients to introduce services and discuss research objectives
 managing client expectations
 project management
 liaising with third party providers

Supporting material for assessment

Applicants nominating this occupation are required to provide:
 A Curriculum Vitae / Resume

Applicants are also advised to provide samples of some of the following supplementary
material, if possible:
 Research plans
 Research summaries
 Contracts if relevant to role performed

An organisational chart may also assist to clarify the focus and responsibility level of positions
held. This should include the company letterhead, an applicant’s job position and those of
her/his superiors and subordinates as well as all positions reporting to the applicant’s
immediate supervisor and her/his direct subordinates.

Skill Level
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).