Marketing Specialist - ANZSCO 225113

SOL | State SOL | Employer SOL| Regional

Description
Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Skill Level 1

Alternative Titles:
 Marketing Consultant
 Marketing Coordinator
 Marketing Officer

Specialisations:
 Brand Manager
 Category Manager
 Product Manager
 Sales Promotion Officer

Occupations not considered as highly relevant under this ANZSCO code:
 Market Research Analyst
 Advertising Specialist
 Sales and Marketing Manager
 Technical Sales Representatives
 Sales Workers
These occupations are classified elsewhere in ANZSCO.

Skills Assessment Authority VETASSESS - Caveats Group B & VETASSESS-FAQ | Your Career | My Future

Caveats Caveat 2, Caveat 11, Caveat 19

Endorsed Correlations to ASCO Occupations
2221-13 Marketing Specialist

Group: 2251 Advertising and Marketing Professionals

Requirements for Skills Assessment
This occupation requires a qualification which is assessed as comparable to the
educational level an Australian Qualifications Framework (AQF) Bachelor or higher*.
If the qualification is in a highly relevant field to the occupation, then one year of
highly relevant, post-qualification employment is required. This must be within the
past five years.

If the qualification is not in a highly relevant field, three years of highly relevant,
post-qualification employment is required. This must be within the past five years.
This is reduced to two years if there is an additional qualification at least at AQF
Diploma level in a highly relevant field.

If employment is not post-qualification, then five additional years of relevant
employment are required. This is in addition to one year of highly relevant
employment within the past five years.

*This includes qualifications assessed at AQF Bachelor, Master and Doctoral level.
A positive assessment of both qualifications and employment is required for a
positive Skills Assessment Outcome.

Qualification
AQF Bachelor degree or higher*

Highly relevant major fields of study include:
 Marketing
 Advertising
 Business Communications
 Business Management qualifications possessed by applicants with sales or
marketing experience

*This includes qualifications assessed at AQF Bachelor, Master and Doctoral level.

Employment
Pre-qualification employment can be considered for this occupation.

Highly relevant tasks include, but are not limited to:
 supporting business growth and development through the preparation and
execution of marketing objectives, policies and programs
 commissioning and undertaking market research to identify market
opportunities for new and existing goods and services
 advising on all elements of marketing such as product mix, pricing, advertising
and sales promotion, selling, and distribution channels

Additional tasks may include:
 analysing data to develop marketing strategies and plans
 developing ideas for marketing campaigns
 liaising with external vendors and agencies
 providing advice on digital marketing strategies, SEO, social media marketing,
and associated analytics

Positions based in a front-line retail setting and positions predominately involving direct
client transactional interaction on a regular basis will not be accepted.

Supporting material for assessment
Applicants nominating this occupation are required to provide:
 A Curriculum Vitae / Resume
 An Organisational Chart for each period of employment. This should include the
company letterhead, an applicant’s job position and those of her/his superiors and
subordinates as well as all positions reporting to the applicant’s immediate supervisor
and her/his direct subordinates.

Applicants are also advised to provide samples of some of the following supplementary
material, if possible:
 Marketing plans
 Marketing collateral
 Contracts if relevant to role performed

Skill Level
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).