Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.
Skill Level 1
Business Development Manager
Market Research Manager
Endorsed Correlations to ASCO Occupations
1231-11 Sales and Marketing Manager
Group: 1311 Advertising, Public Relations and Sales Managers
plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).