Public Relations Professional - ANZSCO 225311

SOL | State SOL |Employer SOL| Regional

Description
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Skill Level 1

Specialisations which would be considered under this ANZSCO code:
 Media Liaison Officer
 Press Officer
 Promotions Officer
 Public Affairs Officer
 Public Relations Consultant
 Public Relations Officer

Occupations not considered under this ANZSCO code:
 Advertising Specialist
 Marketing Specialist
 Market Research Analyst
 Copywriter
 Liaison Officer
These occupations are classified elsewhere in ANZSCO.

Skills Assessment Authority VETASSESS - Caveats Group B & VETASSESS-FAQ |  Your Career | My Future 

Caveats No caveats 

Endorsed Correlations to ASCO Occupations
2221-11 Public Relations Officer

Group: 2253 Public Relations Professionals

Requirements for Skills Assessment
Public Relations Professional is a VETASSESS Group B occupation.
This occupation requires a qualification assessed as comparable to the educational level
of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree, in a
field highly relevant to the nominated occupation. In addition to this, applicants must
have undertaken at least one year of post-qualification employment at an appropriate
skill level in the last five years which is highly relevant to the nominated occupation. If
employment is not post-qualification, then five additional years of highly relevant
employment are required.

If the degree is not in a highly relevant field, three years of employment at an
appropriate skill level completed in the last five years in a field which is highly relevant
to the nominated occupation is required. This is reduced to two years if there is an
additional qualification at least at AQF Diploma level in a highly relevant field.
If employment is not post-qualification, then five additional years of relevant
employment are required. This is in addition to one year of highly relevant employment
within the past five years.

A positive assessment of both qualifications and employment is required for a positive
Skills Assessment Outcome.

Qualification
AQF Bachelor degree or higher degree*

Highly relevant major fields of study include:
 Public Relations (the study of creating and maintaining an understanding and
a favourable view of an organisation and its products, services and role)
 Communication and Media Studies
 Journalism

Other qualifications may be accepted on a case-by-case basis if the subsequent
employment is highly relevant, and the program of study contains sufficient units
related to Public Relations. For example:
 Communication
 Public Communication
 Public Relations
 Communication Management
 Communication skills for Media
 Publication Formats and Technology
 Marketing
 Advertising
 Multimedia
 Event Management
 Writing and Editing for Business.

*This includes qualifications assessed at AQF Bachelor, Master and Doctoral level

Employment
Highly relevant tasks include, but are not limited to:
 Planning and organising publicity campaigns and communication strategies
 Advising executives on the public relations implications of their policies,
programs and practices
 Preparing and controlling the issue of news and press releases
 Undertaking and commissioning public opinion research, analysing the
findings and planning public relations and promotional campaigns
 Organising special events, seminars, entertainment, competitions and social
functions to promote goodwill and favourable publicity
 Representing organisations and arranging executive interviews with publicity
media
 Attending business, social and other functions to promote the organisation
 Commissioning and obtaining photographs and other illustrative material
 Selecting, appraising and revising material submitted by publicity writers,
Photographers, Illustrators and others to create favourable publicity

Employment context
Public Relations Professionals may work in the following businesses/organisations:
 Public relations consultancies
 Government organisations
 Tertiary institutions
 Industry associations
 Financial institutions
 Contract freelancers
 NGOs
 Businesses which require an in-house public relations or media and communications
team (e.g. large industrial or commercial firms)

Common roles held by Public Relations Professionals (within a PR working context) include:
 Public Relations Officer/Manager/Director
 Account Executive/Supervisor/Manager/Director
 Communications Officer/Manager/Director
 Annual Giving Director
 Public Affairs Officer/Manager/Director
 Investor Relations Officer/Manager/Director

Skill Level
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Supporting material for assessment
Applicants nominating this occupation are advised to provide a copy or link to their media
releases.